Unlike other electric companies, Idaho Power has a much beloved public image they wanted to complement with a campaign of fun, friendly broadcast commercials to inform people about easy in-home solutions for being more energy efficient. Using simple colors and flat graphics in clever transitions alongside a driving music composition and sound effects, HMH Agency worked with Fashionbuddha, and then PushStart Productions to create energetic, catchy pieces that have stuck in the minds of viewers over several years of the ongoing campaign. 

CLIENT: Idaho Power

Creative Director: Patti Bateman, Kevin Archer
Project Manager: Julie Ditter

Executive Director: Robert Lewis

Executive Producer: Shilpa Sunthankar
Design: Dan Stiles
Animation: Paul Anders
Sound Design and Music: Digital One