Unlike other electric companies, Idaho Power has a much beloved public image they wanted to complement with a campaign of fun, friendly broadcast commercials to inform people about easy in-home solutions for being more energy efficient. Using simple colors and flat graphics in clever transitions alongside a driving music composition and sound effects, HMH Agency worked with Fashionbuddha and PushStart Productions to create energetic, catchy pieces that have stuck in the minds of viewers over the couple years of the ongoing campaign. 

CLIENT: Idaho Power

HMH AGENCY
Creative Director: Patti Bateman, Kevin Archer
Project Manager: Julie Ditter

ORIGINAL FASHIONBUDDHA CREW
Executive Director: Robert Lewis

PUSHSTART
Executive Producer: Shilpa Sunthankar
Design: Dan Stiles
Animation: Paul Anders
Sound Design and Music: Digital One