Shilpa has been a fan of Hawkins Cellars for a long time. Thane Hawkins himself had been looking for a predictable, reliable way of getting customers into his tasting rooms.

So Shilpa proposed her video & social media strategy to drive new fans into their gorgeous Dundee, OR and Underwood, WA tasting rooms to experience Hawkins award-winning wines, and sign up for their Club Cuvée. Shilpa created Club Cuvée social media ads to highlight the wonderful features of their club, and an Introduction to Hawkins Cellars video showcasing Thane’s Gorge-focused winemaking. Using these video ads along with photography, she created a series of ad campaigns for launch on Facebook, also generating an Offer Landing Page to guide new wine fans directly from the Facebook ads to booking a tasting.

Shilpa successfully launched and managed the Facebook campaigns for Hawkins’ Fall and Holiday seasons.

CLIENT: Hawkins Cellars

PUSHSTART
Producer, Writer, Director: Shilpa Sunthankar
Cinematographer & Editor: Ian Stout

FACEBOOK CAMPAIGN
Setup & Mangement: Shilpa Sunthankar

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